One of the most popular ways for gaming streamers to get monetized is by getting gaming sponsorships from brands.
If you’re just starting with game streaming and wondering how to get sponsored for gaming, it’s understandable if you’re overwhelmed with anxiety.
Gamers think they need a big channel with tons of viewers to get gaming sponsorships, mainly because the competition is usually gamers with large followership and good PR.
But rest assured, with enough strategic pointers, you can get profitable gaming sponsorships for your channel.
This article will walk you through tips that will teach you how to get gaming sponsorship for your channel.
We’ll even point you in the direction of brands that support gaming streamers, whether big or small.
The Gaming Sponsorship Application Process Explained
Gaming sponsorship applications are not a straightforward, step-by-step process.
What’s important is making sure that you do your homework and that your channel is up to par with what gaming sponsors are looking for.
Here are some super essential bases to cover before and when applying for a gaming sponsorship:
Research, research, research
Sponsorships are not giveaways, so you must position yourself to deliver value to the brands you plan to reach out to.
We recommend that you research the sponsor before applying for a gaming sponsorship.
Try to access the brand’s promotional efforts and develop actionable plans for how your channel can increase sales for the company.
Carefully outline the marketing strategies you intend to implement for the brand with your gaming channel.
The more you know about a company before signing on with them, the more likely you will have a positive experience with Twitch sponsors in the long run.
This enthusiasm will be transmitted to your mostly millennial audience, resulting in increased sales for your potential sponsor.
Sell your social media
You should include information about your overall impact.
In addition to the number of viewers on your Twitch channel (if that’s what you’re working with), inform potential sponsors about your social media presence, YouTube channel (if you have one), and the amount of engagement you receive from them in general.
However, keep in mind that engagement rates are much more important than follower counts.
Authentic conversations drive engagement, so share your life and personality with as well as you can.
Gaming influencers with high engagement rates are known for presenting themselves in a relatable and down-to-earth manner, which is essential for developing authentic connections with their fan base.
The truth is, influencing is more emotional than statistical, and brands are beginning to recognize that.
Consumers will take recommendations from streamers they have developed an affection for, and the only way to do that is to get personal.
Lay out the terms from the start
Ideally, sponsorship should be a mutually beneficial arrangement: you and the brand win.
So, make sure you include your expectations from the transaction.
Do you want a one-time sponsorship or a long-term sponsorship?
What are the sponsorship fees?
What exactly is included in their partner program?
Is it your responsibility to sell new and upcoming games via an affiliate link?
Cast a wide net
Regardless of product or service, any brand or company can participate in a streamer sponsorship if they believe the streamer will add value to their promotional efforts.
So don’t feel like your options for potential sponsors are limited to brands in the gaming industry alone.
Humans are not uni-dimensional, so even if your fanbase consists of viewers who follow you because they love gaming, you can still influence them to purchase other products/services.
Gauge fit
A huge part of finding a sponsor is finding the right fit for your brand.
For a sponsorship to be successful, the partnership must be a good fit.
Consider whether you find the brand reliable and if their product/service is good enough.
You don’t want to recommend a subpar product that would disappoint your viewers because that would be a significant blow to your brand image.
How to Get Twitch Sponsorships: 3 Proven Tips
Companies’ attention is one of the most challenging aspects of finding sponsors for gaming streamers who are still growing their following.
Use the following tips to help you get noticed by companies looking to sponsor Twitch streamers:
Tip #1: Stream high-quality content.
Streaming great content is the most effective way to build a following.
While this requires a significant amount of effort, focusing on high-quality content positions you to get sponsorship opportunities.
Besides that, producing high-quality content can help you engage your fan base while attracting new subscribers and increasing your average viewer count.
Quality content will increase your chances of being noticed by sponsors in the long run.
Host giveaways, tournaments, and other fun content to entice new viewers and entertain existing ones.
Of course, this means that you have to invest in quality live-streaming gear. If that’s a scary thought, don’t panic.
We put together an in-depth guide to all the best live streaming equipment you need to deliver dope content.
Tip #2: Maintain an active presence on social media.
It’s not just about the Twitch channel; social media is also essential!
Cross-channel promotion is a crucial way to get your streams in front of the eyes that you need.
You can further engage with your audience while reaching new audiences and expanding your online reach by posting engaging content that reflects your personality both on and off-stream.
The number of likes and comments can help sell a sponsor and build a case for continuing to work with a sponsor.
Concentrate your efforts on the most prominent platforms- Instagram, Facebook, YouTube, TikTok, and Twitter.
Tip #3: Prepare a pitch.
You don’t always have to wait around for sponsors to notice you because you can reach out to them instead.
Consider your pitch a marketing proposal for your channel, and present it as such.
Make sure to focus on the numbers: that’s what matters here.
Because data never lies, including statistics about the growth of your social and streaming channels is critical in convincing brands to sponsor you.
We recommend including charts illustrating the following:
- Impressions, which are the number of times people have seen your social media posts.
- Engagement, or the number of clicks, comments, likes, and link clicks received per post.
- Viewers, or the total number of people who watch your streams.
- Average viewership, or the number of viewers who watch your stream for an extended period.
Now let’s look at the available sponsors for Twitch streamers and every other kind of streamer out there!
50+ Gaming Sponsorship Opportunities
Many Twitch streamers are unsure of where they can find sponsors.
The good news is that many companies looking to reach a gamer audience are looking to partner with Twitch streamers, particularly those with a large social media following.
We’ve compiled a list of stream sponsors willing to collaborate with Twitch streamers to create sponsored content to make things easier.
Feel free to browse this list of brands that will frequently collaborate with a smaller Twitch channel, even through affiliate links.
General Sponsorships
As a streamer, you have the opportunity to work with hundreds of brands. Many of these potential Twitch sponsors do not fit neatly into a single category.
Some will collaborate with you through a partnership or sponsorship, while others will collaborate as an affiliate.
Here are some of your options:
Company | Compensation | Available To | Type |
Amazon | Varied commission | Streamers, Influencers | Affiliate |
Coinsmart | $15 per referral and perks | Streamers, Influencers | Affiliate |
Cratejoy | 15% commission | Content Creators | Affiliate |
Fable Beard Co | Depends on Negotiation | Bearded Content Creators | Sponsorship |
Fiverr | Varied commission | Content Creators | Affiliate |
GameStop | Varied commission | Streamers, Gamers | Affiliate |
GamerAdvantage | Depends on Negotiation | Streamers, Gamers | Sponsorship |
GamerGoo | Varied commission | Streamers, Influencers | Sponsorship |
Humble Bundle | $10 per referral | Streamers, Gamers | Affiliate |
Kinguin | Varied commission | Streamers, Gamers | Affiliate |
LFGDating | Varied commission | Streamers, Gamers | Sponsorship, Affiliate |
Nanoleaf | 10% to 15% commission | Content Creators | Affiliate |
Nord VPN | Varied commission | Streamers, Influencers | Affiliate |
Webaround | Varied commission | Content Creators | Affiliate |
StreamShift | Up to 30% commission | Content Creators | Affiliate |
XSplit | 10% per referral and perks | Streamers | Affiliate |
Gaming Chair Sponsorships
While people may not notice that you are using cutting-edge monitors, it will catch their attention if you have a visually appealing chair.
Here are some brands that may sponsor your next gaming throne.
Company | Compensation | Available To | Type |
AKRacing | 5% on Affiliate Sales | Streamers, Content Creators | Sponsorship, Affiliate |
Arozzi | Varied commission | Streamers, Influencers | Sponsorships |
Chairs4Gaming | 15% commission, 10% discount code | Streamers, Gamers, Influencers | Affiliate |
DXRacer | 5-12% commission, perks | Streamers, Influencers | Affiliate |
EwinRacing | Sponsorship – varies, Affiliate – 10% and perks | Gamers, Streamers | Sponsorship, Affiliate |
GT Omega | Sponsorship – varies, Affiliate – 5% | Streamers, Gamers | Sponsorship, Affiliate |
MAXNOMIC | Varied commission | Content Creators, Teams, Streamers | Sponsorship |
OPSEAT | Varied commission | Streamers, Gamers, Teams | Sponsorship, Affiliate |
RESPAWN | Depends on Negotiation | Streamers, Gamers, Teams, Content Creators | Sponsorship, Affiliate |
Secretlab | 12% commission on affiliate sale | Streamers, Gamers | Sponsorship, Affiliate |
Technisport | Commission and free products | Streamers, Gamers, Influencers | Affiliate |
Vertagear | Varied commission and perks | Streamers, Gamers | Affiliate |
Clothing Sponsorships for Gamers
Looking for cool gaming t-shirts and such other merch? Here are some clothing brands that can sponsor gamers:
Company | Compensation | Available To | Type |
HighScoreTees | Varied commission | Streamers, Influencers | Affiliate |
IntoTheAM | 10% commission, college scholarship prize | Streamers, Influencers | Sponsorship, Affiliate |
LootCrate | Varied commission | Streamers, Influencers | Affiliate |
MetaThreads | Tiered commission | Gamers, Streamers, Influencers | Affiliate |
Nerdvana | Tiered commission, discount code | Streamers, Gamers, Influencers | Affiliate |
Energy Drink Sponsorships for Gamers
If you rely on energy drinks for an extra performance boost during your streaming sessions, we recommend reaching out to one of these potential sponsors.
Company | Compensation | Available To | Type |
5-Hour Energy | Varied commission | Pro-Teams, Pro-Gamers | Sponsorship |
eNgage | Varied commission | Streamers, Influencers | Sponsorship |
G FUEL | Varied commission | Streamers, Influencers | Sponsorship |
Gamer Supps | Varied commission | Gamers, Streamers, Influencers | Sponsorship |
Glytch Energy | Varied commission, discount code | Streamers, Gamers | Affiliate |
Insane Labz | Commission, discount codes, freebies | Streamers, Gamers | Affiliate |
JuJu Energy | 10% discount code, 10% commission | Streamers, Gamers | Affiliate |
MIXT Energy | 10% commission | Streamers, Gamers | Sponsorship, Affiliate |
Player One Coffee | $1 per coffee | Streamers, Gamers | Affiliate |
Raze Energy | Varied commission | Content Creators, Gamers, Influencers | Sponsorship, Affiliate |
Red Bull | Depends on Negotiation | Pro-Teams, Pro-Gamers | Sponsorship |
Rogue Energy | Up to 10% commission | Gamers, Streamers | Affiliate |
Sneak | Freebies, bonuses | Pro-Teams, Pro-Gamers | Sponsorship (P.S: Sneak finds their influencers. There’s no way to reach out to them for now) |
Gaming Controller Sponsorships
If you’re an Xbox or Playstation console player, gaming controllers are vital to you. The good thing is these companies have great sponsorship opportunities for you.
Company | Compensation | Available To | Type |
Battle Beaver Customs | Free Merch | Gamers, Streamers, Influencers | Sponsorship, Affiliate |
Cinch Gaming | 5% Commission, in-store credit | Streamers, Gamers | Affiliate |
Fatal Grips | 10% Commission, free merch | Streamers, Gamers | Sponsorship |
Forever Grips | Varied commission | Gamers, Streamers | Affiliate |
Iconic Controllers | Varied commission | Streamers, Gamers | Sponsorship |
KontrolFreek | 10% Commission | Streamers, Gamers | Affiliate |
Playbudz | Varied commission | Streamers, Gamers | Sponsorship |
Scuf Gaming | Varied commission | Streamers | Sponsorship |
Gaming Computer Sponsorships
Gaming computers are pretty serious machines.
They tend to be more expensive than regular computers because they require more display and performance to facilitate a lag-free experience.
Here are some potential computer sponsors for gamers:
Company | Compensation | Available To | Type |
Alienware | 1-3% commission | Gamers, Streamers | Affiliate |
CyberPowerPC | Varied commission | Streamers, Influencers | Sponsorship |
Digital Storm | Varied commission | Streamers, Influencers | Sponsorship |
Ironside Computers | Varied commission | Gamers, Streamers | Sponsorship |
MainGear | Sponsorship (Varied commission, discounts, freebies), Affiliate (3% commission) | Streamers, Gamers | Sponsorship, Affiliate |
Origin PC | Varied commission | Streamers, Gamers | Sponsorship, Affiliate |
Xidax | 4% commission | Streamers, Influencers | Affiliate |
Gaming Sponsorships Application FAQs
How do Twitch streamers obtain gaming sponsorships?
If you have a professional channel with a loyal audience, you can approach sponsors regardless of your following.
The key is to understand how your brands can mutually benefit each other to increase their value over time.
Once you know that as the bottom line, you gear your pitches and efforts towards bringing value to the table, and soon brands will be the ones reaching out.
What should I include in a sponsorship proposal?
Every sponsorship proposal will differ from one brand to the next.
You should research the company and carefully craft a message that demonstrates that you understand their goals and how you believe your brands can work together.
Be professional but not generic. Let your uniqueness shine, and remember that the person at the other end is a human as well, so don’t get too intimidated.
How big should my Twitch channel be to get a sponsor?
As a Twitch streamer, there isn’t an actual channel size that sponsors look for. It all depends on the specific sponsor with whom you may want to work.
The good news is that many sponsors are willing to collaborate with small streamers as long as their channel aligns with their company’s values.
While large streamers have a larger audience, smaller streamers have a more intimate relationship with their viewers, which can be very effective for influencing.
Sponsors look for Twitch channels that complement their marketing strategy, so think about how your brand can intersect with the sponsors more than numbers.
How much money do gaming sponsors pay?
The amount the sponsors pay you depends on the following:
- The size of your following
- The quality of your content
- The overall record of your influencing career
Usually, each brand will most likely quote a number with either a metric based on concurrent viewer counts or a one-time payment for a service.
Keep in mind that you can negotiate as well. Again, it’s business, not a giveaway.
Make Sponsored Streaming Your Reality
It is safe to say that many streamers dream of monetizing an activity they enjoy doing anyway.
If you’re looking for gaming sponsorships, we hope this article has pointed you in the right direction.
Stay consistent and keep in mind that there are no literal overnight successes. Put the work in, be smart, and continue learning to become better at your hobby-craft (yeah, we just made that up).
Speaking of ‘continue learning,’ check out our article on how to become a streamer.
Stream for a Living is a small team of gamers, full-time content creators, and streamers who are dedicated to helping you grow your stream.